Women In Soccer

Connecting All Women In and Around Football

Butter Studio partnered with Women in Soccer (WIS), a professional network connecting all women in and around football, to create a visual identity that breaks the male-dominated lens prevalent in sport, asserting women's power in the game and beyond. Inspired by football culture's aesthetic traditions, such as kits, trading cards, signage, and team crests, the new design system gives WIS a memorable personality that is bridges professional with fun. View more here.

Art Direction

Cari Sekendur


Hannah Ahn
Mi Chen
Bao Hu


Lattimore & Friends