Will Ventures

 Early-stage teammates for
consumer, health, and media startups

As they prepared to raise their second fund, Will Ventures, founded by former NFL and Harvard athletes, sought help in implementing their expanded thesis. The re-brand by Butter Studio was aimed at engaging a wider audience, including consumer and media, while still reflecting their core ethos: the power of human will. The new visual identity, website, and messaging captures their mission of building an enduring firm that celebrates and amplifies the courage of entrepreneurs willing to go all-in to achieve greatness. View site here.

Art Direction

Cari Sekendur


Hannah Ahn


Lattimore & Friends