TIAA
Longevity Fitness
TIAA partnered with T Brand to explore how increased longevity is reshaping the way Americans prepare for retirement through a paid post grounded in research and expert insights. The piece translated complex data into human-centered archetypes, using narrative illustrations and an editorial design language to balance clarity, empathy, and trust for New York Times readers. View site here.
Design
Hannah Ahn
Art Direction
Bri Moran
Illustration
Daniel Liévano