Jaipur 2020

Olympic Games BRAND Identity

Jaipur 2020 is an imaginary brand identity created for the 2020 Summer Olympic Games. The brand concept is inspired by the city Jaipur, a major hub for arts and crafts, and its history and culture. Its graphic identity is inspired by Bandhani, a traditional Indian 'tie and dye' art, and such graphics are translated into patterns that are flexibly applied in promotional and functional designs for the event.


Hannah Ahn


John Kudos
Ashley Wu