When Sleep Won’t Come

With the fact that about a third of Americans live with insomnia in mind, Idorsia partnered with T Brand to create a unique editorial experience that drives the understanding of the disorder and its scope. The studio draws on its humanistic storytelling expertise to create a day-in-the-life narrative, representing the target demographic suffering from insomnia. The visuals feature painterly textures and draw inspiration from our interview subjects’ anecdotes to bring to life scenes that feel personal and inspire conversation. View site here.

Art Direction

Taylor Huff


Hannah Ahn


Holly Stapleton