GEneral Electric

How Focus Takes Us Further


For the first time in the paper’s 171-year history, The New York Times exclusively dedicated all print ad real estate to General Electric, as it begins to plan to split into three publicly-traded companies: GE HealthCare, GE Aerospace and GE Vernova. The campaign centers on GE’s core message of focus. Each new GE company is represented with its own set of ads that explains its focus through employee testimonials, statistics, and purpose statements. Read more here.

Art Direction

Nicole Marie Rincon
Kris Taifalos
Garrett Traya