jaipur 2020

brand identity

Jaipur 2020 is a branding project for the 2020 Summer Olympic Games. The brand concept is inspired by the city Jaipur, a major hub for arts and crafts, and its history and culture. The graphic identity is inspired by Bandhani, a traditional Indian 'tie and dye' art, and such graphics are translated into patterns that are flexibly applied in promotional and functional designs for the event.

Created in workshop with KUDOS Design Collaboratory︎︎︎